Customers who aren`t satisfied willreceive a refund and a free replacement cut of beef.” The New Stockman & Dakota Brand of BeefThe Stockman & Dakota brand features a comprehensive assortment of beef cutsthat meets consumers` varied preferences and needs. Offerings range from bone-inrib eyes, New York Strips, Porterhouse and T-bone steaks to boneless rump andboneless chuck roasts. The Stockman & Dakota brand offers customers restaurant-quality cuts of beef atprices they can afford. All Stockman & Dakota products are selected from premiumUSDA Choice Angus beef and then hand-carved to ensure the freshness, tendernessand flavor that consumers demand. Additional information on the Stockman & Dakota brand, along with recipes, usageideas, coupons and a store locator, can be found at The New Store Brand of BeefThe new store brand of beef is designed to exceed customer expectations fromboth a taste and a budget perspective. All store-branded products arehand-selected for the best possible quality and tenderness.

Competitivelypriced, the new store brand of beef helps customers stretch the family budgetwhile enhancing the quality of the meals they serve. Differentiated Consumer In-store ExperienceAs part of SUPERVALU`s new beef program, all stores will receive a new in-storesignage system in the meat department that provides easy customer navigation anddirections on how to properly prepare and serve beef. In the meat case, beefcuts will be grouped by cooking method – such as grilling, oven roasting, slowor pan cooking – and all packages will feature a cooking label, making it easyfor customers to choose beef products by the cooking method they prefer. SUPERVALU also has made a significant investment in training to support its beefprogram. Employees in the meat department are experts at helping customersselect the right cuts and grades of beef for every cooking method and occasion.They also can provide customers with cooking tips and serving ideas for the fullrange of beef offerings. From the cut to the grade and every way to prepare,garnish and serve it, they understand the very essence of beef. Consumers also will be able to find a variety of unique beef recipes – at theshelf and on store Web sites – to help add variety and interest to home-cookedmeals.

Featured recipes include grilled beef fajitas; grilled steak with roastedgarlic butter; grilled jerk beef sandwiches; grilled teriyaki beef kabobs; NewYork strip with horseradish mustard sauce; grilled sirloin salad; blue cheeseand caramelized pear burgers; and garlic peppercorn rib eye roast. Informationon cooking methods and preparation tips is available in stores and on store Websites. “Research shows that consumers rank quality, freshness and tenderness aboveother attributes when selecting beef. Studies also have found that consumersdon`t understand the grading system, the different cuts of beef and how toproperly cook beef,” Smits said. “By offering two new brands of beef and adifferentiated in-store experience, our new beef program helps to addressconsumer needs not only for quality, value and selection, but also for more beefknowledge and education. With our new beef program, shoppers now have the toolsto provide a savory, consistent eating experience at home.” Beef Spoken HereSUPERVALU`s new beef program will be supported with a fully integrated marketingcampaign titled “Beef Spoken Here.” The campaign debuts May 10 and includesprint, TV, radio and outdoor advertisements, as well as interactive and directmarketing About SUPERVALU INC.SUPERVALU INC is one of the largest companies in the U.S grocery channel withestimated annual sales of $43 billion.